created public service announcements that ran on its own service, on TV, radio and as ads on other social media platforms through July. The “first chapter” in a series of public service announcements is live today in the United States. It will be rolled out to other regions depending on local vaccine availability.
“At YouTube, we are committed to making sure people have access to reliable information about the vaccine, including how it was developed and tested, what they can expect when they receive the vaccine, and how each person plays a role in public health., “Dr Garth Graham, director of YouTube and global head of public health and health partnerships ,. “Hearing inaccurate information can sow doubt in someone’s mind, which is why trusted scientific and medical organizations are partnering with YouTube to ensure that credible information reaches people in an accessible and culturally-accessible way. relevant. “
YouTube has partnered with the London School of Hygiene & Tropical Medicine’s Vaccine Confidence Project for PSAs. They are trying to persuade people to educate themselves about the vaccine by reminding them of everything to hope for when the pandemic is finally behind us. The initial goal is to reach Americans between the ages of 18 and 34, now that everyone in the United States aged 16 and over is eligible for the vaccine.
Some other tech giants are helping users find and book vaccine appointments, such as and, while Google is helping people get more vaccine information from pharmacies. YouTube has huge reach, however, and public service announcements could inspire more people to get vaccinated sooner rather than later.
The public service announcements follow a YouTube effort to remove videos containing misinformation about vaccines. Last month, the service had deleted 30,000 of these videos.
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