JW Henry’s WhatsApp messages and late night calls with Ed Woodward …


JW Henry has apologized for Liverpool’s role in the European Super League, but he is working on a game overhaul in which he currently believes has benefited oil billionaires massively for years.

To be fair, he’s right, because the way PSG, Chelsea and Manchester City can spend simply makes football a different kind of ‘closed store’ than ESL offers.

According to Simon Hughes in The Athletic, Henry was working very closely with Ed Woodward, the outgoing Manchester United CEO, regarding the Big Picture Project – another failed venture before ESL – and would draft new ideas personally rather than through the through his secretary.

“In recent months, Athletic understands that Henry has considered reposting Project Big Picture, even proposing that it would be a good thing if he gave up some of the controls he would have gained had the original plan been successful. Although the president and the owners of the EFL are ready to discuss it with him, his attention quickly faded, ”writes Hughes.

“It is telling that Ed Woodward – until very recently at the helm of United, of course – was able to work so closely with Henry on the Big Picture project. Woodward sometimes messaged Henry WhatsApp in the morning with changes to the plan. Henry would then call him back regularly almost immediately despite the supernatural hour in Boston. He didn’t use his secretary, writing everything himself and Woodward felt that because he had spent so much time on it, working on it non-stop, others would appreciate his ideas as much as he did.

So what will change? Probably nothing in the short term. The strength of sentiment against ESL has put all the big clubs wanting a systematic change on the back.

But eventually something will be done. At EOTK, we just want a fair system with no clubs in danger of bankruptcy, less power for agents, endangered results and more VAR. Is it too much to ask?

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