If you thought the deal couldn’t be sweeter for influencers who flock to Facebook and Instagram simultaneously strengthen their subscribers on social media and lining their pockets, think again: on Tuesday, the two platforms announced that they would step up their respective games in the coming weeks by rolling out a series of additional financial incentives aimed at keeping the class of connected creators and Diffusion.
At Instagram’s first Creators Week event, Mark Zuckerberg – CEO of Facebook, owner of Instagram – launched new features that will help influencers rack up “extra money” in exchange for certain milestones. According to Committed, examples of goals that will translate into extra money include selling badges in feeds or uploading with other accounts on Instagram and participating in “Stars Challenges” on Facebook, which will reward creators for reaching certain streaming milestones and completing other predetermined tasks.
“We think you should be rewarded for the value you bring to your fans and the whole community,” Zuckerberg said. creators during the event.
In addition to the new milestones, Instagram will also roll out an option for creators who sell their own products to link them in the app, with additional options for earn commissions directly from the purchasing stations.
Cash incentives appear to be explicitly designed to keep influencers strong, which, in addition to lining the pockets of creators, serves the dual purpose of attracting more users to Instagram and Facebook.
Notably, the bonuses also seem to explicitly target mid-range creators, rather than content behemoths with many online subscribers. This appears to be in line with Zuckerberg’s recently stated goal of establishing some sort of “Creative middle class” – the subset of influencers who, despite their substantial platforms, are not yet big or influential enough to merit a sponsorship offers big brands.